Visit eBay. Then write a short document in your blog on what are its major purposes, who is the target audience, how the auction process works, how well it fulfils these purposes, and what are the benefits of and limitation of this service. Explain why it is so successful as a shopping model.
eBay is an online auction and shopping website, the purpose of eBay is to be a convenient and cheep method for people and businesses to buy and sell goods and services. eBay is not only aimed at older people who aren't physically able to go out and buy goods at a supermarket, but is aimed at anyone who is looking for a more convenient way of shopping.
The auction process is very simple to use, you can buy an item by searching for it in the search box, and you'll pay that price, Or you can bid for an item. It fulfils its purpose very well as its very convenient, easy to use and good value for money.
The benefits of using eBay is firstly, the fact that you don't have to make a trip to the supermarket to purchase you goods and services, secondly, it's easier to buy everything you need to, as you can simply search for what you need to buy, rather than looking for them in a supermarket. There is also a list of all the items you have previously browsed, for extra convenience. Also, pretty much everything you need is on this website, in reality you would have to go too several shops in order to buy certain items.
A limitation to eBay would be the fact that you can't actually see and feel the item you want to purchase, you are just given a picture and sometimes the dimensions of the item. Also you have to pay for postage which can sometimes be quite a lot, and will take a few days to arrive, whereas if you bought something in a shop you could take it home right away. This is, however a small price to pay for the convenience that is online shopping.
Overall eBay is a very successful company because it's easy to use, very convenient and good value for money.
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